Raised in Killarney, Co. Kerry, Oisin Murphy is the nephew of Cheltenham Gold Cup winning jockey Jim Culloty. A graduate from the pony racing circuit, he became apprenticed to Andrew Balding in October, 2012, at the age of 17. In his first full season, Murphy rode 41 winners, including a four-timer on Ayr Gold Cup Day, which brought him to the attention of the wider racing public.

In 2014, Murphy rode 78 winners, including his first Group winner, Hot Streak, in the Temple Stakes at Haydock and won the apprentice jockeys’ championship. In his next four seasons, he rode 91, 115, 127 and 198 winners, having become number one jockey for Qatar Racing in 2016, before winning the Flat jockeys’ championship for the first time in 2019 with 168 winners, and riding 220 winners in the calendar year. He retained his title in 2020, riding 142 winners in a curtailed championship programme. Still only 25, Murphy already has 18 Group 1, or Grade 1, wins to his name, including the 2020 2,000 Guineas on Kameko.

For all his success, Murphy has fallen foul of the authorities more than once during his career. In June, 2019, he was barred from riding at a Salisbury fixture after failing a racecourse breathalyser and received a caution at a disciplinary hearing the following month. In November, 2020, Murphy received a riding ban – initially six months, but later reduced to three – from France Galop after testing positive for cocaine at Chantilly the previous July.

In a world of social media the influencer in king.

There seems to be influencer coming from all angles. I just watched a YouTube video about an Ex-Prison Inmate Influencer selling online courses and reputedly making $3M a month. This bloke shouts abuse at people for failing and tells them they are idiots and weak. I get the feeling he should be in prison or most likely will be soon.

The problem with so many influencers is that, unlike say, a Betfred £50 free bet offer, which ‘is what it is’, you only have their word for success and that should be taken with a pinch of salt.

They always say conflict creates drama and I guess that makes for a good marketing campaign.

The squeaky wheel gets the oil.

I’m not up to speed with horse racing social media influencers to a point where I have an objective opinion. I’m sure you have an idea of one or two in mind but I wouldn’t like to say if they are fake or really do know something about the sport of kings, gambling or have something worth offering. I’m not sure if many in the UK sell anything and perhaps more interested in gaining a following to get a job on mainstream TV.

Many people are convinced these influencers are chancers.

It’s worth noting if you want to be a success you need to bring your followers to the party. Even publishers are looking to sign-up authors who have a large social media following. Clearly these kind of things didn’t happen in the old days. There may have been one of two with a newsletter but nothing reaching the dizzy heights of YouTube channels with millions of subscribers. Only Fans pages, which literally make millions a month. Mostly offering porn or virtual girlfriends. It’s a time of true disillusionment. The influencers, often with no skill beyond a big mouth and emblazoned personality, are now the new expert, when the majority are clearly a novice at heart. Also, they simply don’t give a toss about their subscribers or patrons. Many are without ethics or morals.

They sell a dream that turns into a nightmare.

In the UK, horse racing is a pretty small niche so influencers are not going to capture a giant share of the online market. Perhaps a few known faces have a couple of hundred thousand subscribers. They have put the work in and gained some aspect of fame (if that’s what you would call it). But will the horse racing industry accept more big names via social media platforms? Only time will tell. The gambling industry is a powerhouse with money to burn but it is still a small entity on the global stage. Poker players are probably the most high-profile gamblers on the internet betting vast sums of money and gaining lots of media coverage. The site of a wall of money or a mountain of chips after winning WSOP will always be a dream for many would-be poker players. The problem with so much social media is that there is no real proof of earnings, often little value in courses, coaching or masterminds. Too many no refunds or offers where there is no chance of failure (success is one like on an Instagram photo). I’ll sell you a pyramid scheme and you can sell to all your friends.

The gambling industry has a mix of characters. It seems that the more extreme the character the more likely they are to succeed. We used to consider John McCririck was a controversial character. These days he would look like one of the children from Little House on the Prairie. I’m waiting for the new wave of racing pundit to be hailed as a God from social media. They will have a million subscribers which they bring to ITV Racing. An ex-prisoner who regularly beats up his wife. Tattoos from head to toe. A mouth like a sewer and his airtime will be filled with bleeps and we’ll cheer as he shows his arse every time he tips a winner.

He’ll be the best paid racing pundit on TV.

Instead of being sent packing he’ll be forgiven of all sins. Hailed as a hero by a new generation of punters. Anything will be justified because he’s a money-making machine. He could kill someone and it will be taken as tomfoolery.

He’s started his YouTube channel today. Got his first subscriber. Give him a couple of years and it will be a million.

Watch this space.

His time has come.

One of the things I like about horse racing is that it brings different people together. Those relationships can develop into longstanding friendships which actually add to life. There are a number of people I know who I can guarantee we wouldn’t have met or become friends if it weren’t for our passion for the Sport of Kings. Perhaps some of those friendships could be attributed to a pure love of gambling. I would say that about them rather than me, as I am more disciplined and my foundation is built on knowledge.

Eric is a man of knowledge too.

As I always say: “Knowledge comes before money!”

I must have met Eric 35 years ago. It was at the local bookmakers, Ladbrokes on Broad Street. I won’t mention the town in case he’d rather not be known as the man about town. However, he was certainly that in his younger years. As time has passed and age catches up with us all, he isn’t quite as sprightly as he once was.

I guess when we first met we must have been in our late teens. I say ‘we’ because my twin brother and I always come as a bit of a double act. Definitely no Cannon & Ball. While Eric was more of a Morecambe, but still wise. He used to be very sporty and loved his football, and you could tell by his physique.

I’m sure the first time I met Eric it must have been in Ladbrokes. In those days, back in the 1980s, betting shops were very much a social gathering for degenerates. I say that with a smile as I am sure Eric would have called most of the punters much worse. In truth, it was a melting pot of every kind of person. Each loved a bet. Some would be interested in horse racing, others greyhounds, and one or two coming and going quickly, placing a bet and disappearing back into town. They may have been interested in escaping the nicotine cloud that seemed ever present. Half an hour in there and anyone with a sense of smell thought you were a heavy smoker.

The windows were covered as part of the gambling regulations. The door may be open in the summer but they’d have one of those ribbon things which fluttered in the wind. I think they were used to keep the flies out and the punters in. I’d often see someone stop in their tracks, ribbons tangled around their neck.

Eric is probably the most sarcastic person I have ever met. He would be pleased to hear those words and wear them proudly like a badge. If he thought he could get the better of you, when it came to gambling, he would make your life a misery. It was all done in humour, but he would latch onto your weakest link and forever fire sarcastic remarks as if he had a machine gun. Unrelenting. To be fair, people must have half hated him. But he wasn’t so blatant that he would just go full throttle. He was high-brow sarcastic. In the sense that he would be kind of cryptic about the insult or put-down so it would go over someone’s head, but one or two in the crowd would understand it and be laughing at their expense.

I’m making Eric out to be the pantomime villain. If so, it would be one of those crude adult versions like Pissed-Up Panto: Jack And The Beanstalk. Or if he was a woman: Cinderella and the Two Ugly S!@S.

Eric must have seen my brother and me enter the bookies for the first time and said to himself: ‘I’ve got a couple of victims here!’

We have always known a lot about our niche of horse racing and as teenagers made most seasoned gamblers look pretty stupid in their lack of knowledge compared to our encyclopedic minds. Most punters have the memory span of a goldfish. They don’t even remember the name of the horse trainer, let alone much else.

Eric must have respected something we said in those early days. When it came to two-year-old horse racing, he would be on a loser trying to undermine our knowledge. To be fair, even to this day, I always say to people: ‘I have nothing to prove to anyone.’

I don’t need to, as I know more than anyone I have ever met when it comes to two-year-old horse racing. In fact, I often say to people: ‘There isn’t a question I cannot answer when it comes to our niche. That may sound big-headed, but it’s not meant to be. I would love someone to have a strong opinion or a question which makes me consider. To get away from the clichés and find originality. It’s a rare concept in the racing world. I have spent a lifetime thinking about questions and answers. Those answers lead to more questions. I don’t know everything and believe we can learn from everyone. Often the most naive people have the best questions. They often listen to the answers, too.

Anyway, some three-plus decades later we still meet with Eric to chat about racing, gambling, a list of ailments, and a cup of coffee and tea.

A couple of hours every month or so.

Eric is one of those people you will never forget. A chatterbox. But someone who loves to talk about every method you could imagine to make your betting pay. He is a systems man. A football and horse racing fanatic. Whether backing or laying, he just loves to get stuck into his data.

In fact, there is only one thing he loves more than gambling and that’s some poor unfortunate gambler who is a little wet behind the ears.

He’ll soon thicken their skin.

That’s if they realize his higher level of sarcasm.